Why do I like it? Many European Make-up Brands have found their way over to America, and now the German Make-up Brand Essence is making an appearance! Available at Ulta stores, or online, this brand is very affordable and their product variety is enjoyed by a variety of ages. Some of Essence products include nail polish, false lashes, multiple pigment concealer wheels, and baked eyeshadow pots made in Italy. Although Essence entered a highly competitive American make-up market, their display units with testers for each product, has many benefits and selling ability to an American shopper. Its great to see America taking on a cheaper foreign product that proves to be effective in their country of origin! I am looking forward to trying Essence Make-up Products.